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Asher Drory

Asher has over 30 years of consulting experience in the energy, public utility, insurance and high technology sectors.

He is a specialist in business strategy formulation, economics, finance and the development of customized business learning programs in these fields. Asher is particularly adept at conceptualizing business requirements and identifying and analyzing key issues using a variety of decision analysis tools. He has significant senior level experience gained from working as an energy economist at Ontario Hydro and Touche Ross & Partners, management consultants, and as a senior planning and development officer at Aetna Canada.

Asher is an Adjunct Professor, Finance, at the University of Toronto’s Rotman School of Management, where he has taught graduate level finance courses since 1991. Asher has a collaborative style, is an effective communicator and is a noted team leader/mentor.


The following assignments are representative of his experience and expertise:

Canadian Energy Research Institute (“CERI”)

Asher developed, and taught with Craig Robbins the Financial Literacy, Project Economics and Strategic Decision Making courses which are jointly sponsored by Decision Economics and CERI. The courses are given to staff from various oil and gas companies. These highly popular open enrolment courses are held in Calgary semi-annually.

National Research Council of Canada

Asher is an on-going business assessor for the Industrial Research Assistance Program (IRAP) where he is extensively involved in due diligence and business advisory work related to funding applications from high technology companies. He developed the customized business and financial assessment courses used to train Industrial Technology Assessors.

Gourmet food products company

For a well-known importer of prestige food preparation products, Asher conducted a business valuation which led to a successful new round of financing.

Royal Bank of Canada Insurance Operations

Asher assisted the CEO develop the first business strategy for the Bank's insurance operations. The assignment examined product offerings of competitors, government regulations regarding new product initiatives, systems technologies and ended with a fully implementable strategic plan that was enthusiastically received by staff. Insurance operations have grown profitably in a dramatic fashion since inception.

Enbridge Consumers Gas

Asher custom designed a “real options” training course for its senior financial staff. The course examined problems with the static Net Present Value decision model, identified the features of the desired new dynamic NPV model, and developed a real-options business case which staff used to value the underlying real options.

Ontario Hydro

Asher developed a "stage-gate" decision-making framework to be used in business case justifications for new projects. The resulting decision process explicitly linked projects to the business strategy of the business unit and used milestones at the end of project phases to decide if a new phase should proceed.

Credit Union Members Insurance Services (CUMIS)

Working with the CUMIS CEO, Asher developed a new strategic planning process and plan aimed at revitalizing existing operations. Asher facilitated many business planning sessions with the senior management team. Long-term goals and objectives were established and accepted at these sessions. A major innovation was the development of an "accountable" strategic project management system where progress on projects were tracked and reported at senior management review meetings.

George Weston Limited

Asher worked with a group of consultants assisting the senior staff of Weston's develop a strategic leadership program. The assignment developed an integrated, cross-company framework for the assessment, selection, recruitment, and training of senior managers and included succession planning.

Ontario Ministry of Environment

Together with John Sedley, Asher developed a social cost benefit analysis model to be used in assessing the social impacts of mining on the Niagara Escarpment.


Telephone Asher Drory in Toronto, Canada at 1-905-508-7377